There seem to be 2 school of thoughts when it comes to branding. 1 suggests that the branding of any organisation or business should be of the utmost priority.  The brand would set out guidelines and actually define the business and its operations. The other believes that your brand starts with the... 

A recent study into the level of participation of Twitter users has revealed some interesting insights. Here are some of the highlights from the report: * 79.79% failed to provide a homepage URL * 75.86% of users have not entered a bio in their profile * 68.68% have not specified a location * 55.50%... 

Source:  Andy Beal’s Marketing Pilgrim Maybe we are truly approaching the year of mobile. Maybe we’re not. Maybe we should just stop trying to label these things and stick to the facts. According to comScore you can add a piece of data to the mix that shows growth in the access of local information... 

Microsoft’s new search engine Bing seems to be holding its own against rivals Google and Yahoo. Well, aside from the initial reports that Bing is seeing an increase in market share, there could be an even more important benefit of the new design. Bing might just make more money per search query... 

We’ve been overexposed to advertising.  We hear them on the radio, watch them on tv and see their glittering banners on the Internet.  We go to their websites, browse their portfolios and read their testimonials. We walk away with no more confidence in their offerings than before we started. ...