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20 May

Internet Citizen Marketing: The One Strategy for Web 2.0

We’ve been overexposed to advertising.  We hear them on the radio, watch them on tv and see their glittering banners on the Internet.  We go to their websites, browse their portfolios and read their testimonials. We walk away with no more confidence in their offerings than before we started. ... 

13 May

Reviewing Your Website’s Performance in 10 Minutes

Here’s the situation: your boss stormed into the office this morning and called you to his office.  He then gives you 20 minutes to identify any problems with your company’s website and propose solutions. He says that he’s been paying the web designer an ungodly sum every month since... 

29 Apr

Under-Performing Websites: The Factors

In Singapore, the words “good returns” , “marketing tool” and “corporate website” are seldom used together in the same sentence. Tell a business owner that a website is an investment, and he’ll be quick to retort that something only qualifies as an investment... 

20 Apr

eBay Shedding Extra Pounds?

Major changes for eBay this month, starting with the sale of StumbleUpon a news/content-voting service followed by its announcement to let go of Skype in 2010.  It then announced changes in its auction marketplace, attempting to make buying and selling a more efficient process. Over the past year, eBay... 

17 Apr

Blackhats Exploit Google Algorithm Loophole

Everyone knows that Google’s search algorithm (its mathematical formula for deciding which web pages to serve as results) is a closely guarded secret, but that doesn’t stop blackhatters from trying to find weaknesses and exploit them.  Panda Security has recently uncovered a massive blackhat...