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16 Apr

Internet Marketing & the Newspaper Industry Crisis

Newspapers are facing tough challenges from the Internet and New Media.   Over the past few years, many newspapers companies in Europe and particularly the US have been facing financial difficulties due to the decline in subscription, retail sales and advertising revenue.  Some of these previously... 

8 Apr

Marketing and the Mobile Internet

Last year, the number of people accessing the Internet using a mobile device totaled 1.08 billion.  Many Internet marketers were caught off guard.  It was the first time the number of mobile Internet users surpassed Internet users on a PC.  According to comScore, 22 million users access the mobile... 

3 Apr

YouTube Registration Act in South Korea

According to a new regulation, YouTube users in South Korea are required to provide their identification information before they are allowed to post videos and other content on the media sharing site.  The public has responded that Google, who owns YouTube, is compromising its user’s freedom of... 

1 Apr

Case Study: Skittle’s Internet Marketing Campaign

I can’t remember the last time I had Skittles, the rainbow-colored sweet and sour candy.  I had all but forgotten about it until I saw mention of it on Twitter.  And then I saw it on YouTube, then Wikipedia and then Facebook.  Then I heard about it on Twitter again.  Finally, it was picked... 

27 Mar

Contxts: The New Media Namecards

It had to happen. With the increasing popularity of social networks and the rally behind fighting climate change, Contxts has introduced an electronic business card exchange. You just need to sign up for a free account and create your profile.  Anytime you network, you send a text message to Contxt’s...