Industry observers believe that despite Google’s claim that it is “unlikely to buy anything (acquisition) in the short term partly because prices are still high”, there are a few good reasons for Google to acquire Twitter Twitter is fast becoming an important communications channel... 

Google and WPP are coming together to study the effects online advertising has on a company’s sales and it’s brand in general.  Results from this study, lasting a period of 3 years, will be able to shed some light on “how ads in traditional and digital media work together to influence... 

Talk about the dominant web property 2 years ago and you would probably have thought of Google first.  As seen from the graph above, Facebook is slowly but surely catching up on the search giant.  There has been talk of Facebook surpassing Google and “killing it” in the process.  While... 

Newspapers, magazines, tv spots.  The head-lock that traditional media has on advertisers and marketers is loosening.  While just a few years ago, Internet marketing was laughed off as a non-valid threat in Singapore, public consumption of the new media is catching up fast and closing in on the gap. In... 

Notice the header above ends with a period.  It isn’t a question but a statement some clients make (to me) when I mention using Per-Per-Click ads.  You’ll be surprised, I come across this situation way too often and thought maybe i would set the record straight. Google or most PPC programs...