A recent study from comScore shows that online advertising is on par with television advertising in growing retail sales of consumer packaged goods brands. Over 12 weeks, online ad campaigns with an average reach of 40% of their target segment successfully grew retail sales of the advertised brands by... 

Microsoft’s new search engine Bing seems to be holding its own against rivals Google and Yahoo. Well, aside from the initial reports that Bing is seeing an increase in market share, there could be an even more important benefit of the new design. Bing might just make more money per search query... 

Most business owners that we meet are not aware of Per-Per-Click (PPC) advertising, those who do often have a stigma that PPC is expensive and generally quite useless. Pay Per Click? Perform any search on Google and sometimes you see “sponsored listings” on the top and right side, which... 

Web analytics exist because resources are scarce.  It is a constant struggle to generate the maximum return out of limited resources, especially time and money.  The point of web analytics, or the practice of website analysis, is to provide a forecast of the potential returns based on dedicating X... 

Last week we talked about the mechanics of search engines and how they work.  Whenever a search is performed, the search engine will go through its list of indexed sites, fetch and display these sites (or pages) in the form of search listings.  This week, we share more about how search engines decide...