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20 May

Internet Citizen Marketing: The One Strategy for Web 2.0

We’ve been overexposed to advertising.  We hear them on the radio, watch them on tv and see their glittering banners on the Internet.  We go to their websites, browse their portfolios and read their testimonials. We walk away with no more confidence in their offerings than before we started. ... 

3 Apr

YouTube Registration Act in South Korea

According to a new regulation, YouTube users in South Korea are required to provide their identification information before they are allowed to post videos and other content on the media sharing site.  The public has responded that Google, who owns YouTube, is compromising its user’s freedom of... 

1 Apr

Case Study: Skittle’s Internet Marketing Campaign

I can’t remember the last time I had Skittles, the rainbow-colored sweet and sour candy.  I had all but forgotten about it until I saw mention of it on Twitter.  And then I saw it on YouTube, then Wikipedia and then Facebook.  Then I heard about it on Twitter again.  Finally, it was picked... 

18 Feb

Internet Marketing Tip: Run Your Website Like a Retail Store

Let’s suppose you set up a retail store.  Probably one of the first things you consider is location.  You try to find a location with the highest amount of traffic that fits within your budget.  Once you’ve gotten your location, you’ll do some design and renovation work, and start... 

28 Jan

Social Network Marketing & Why Your Business Depends On It

If you have a website or a business online, chances are you already know that Social Networking sites like Myspace, Facebook, Twitter and Moli are fantastic tactics in order to market and promote your business(es). If you are new to the Internet you might need a few tips, however, on how something like...