A few years ago, it was difficult to justify building a website and using it as an effective marketing tool for your business.  Internet usage wasn’t as widely adopted as it is now, and the web had not established itself as a channel for sourcing products and services.   Then as web development... 

Sometimes, we attempt to do too many things with our websites.  We want to provide our repeat visitors with (overwhelming amounts of) information, attract a new target segment of consumers, automate processes for convenience etc. It’s a noble attempt to provide a “one-stop” solution... 

Attracting Repeat Visitors for Repeat Business The number of repeat visitors is a key metric used to measure the quality and performance of your website. Each repeat visit signifies a user’s interest in your website and it’s offerings. Repeat visitors are more ready to be converted to clients,... 

Registering a domain name is usually the first step for most internet marketing campaigns.  Sadly, it’s also one of the almost overlooked.  Most people agree that you should choose a domain name that is short or easy to remember.  Well, that’s pretty subjective isn’t it.  Here are... 

Depending on the objective of your website or the desired action (signing up for a newsletter, brochure request, purchase etc..) you may have a long or short lead-conversion cycle. If your desired action is for visitors to fill in a form and place an order, the conversion cycle of your site may be longer...