It’s the year 2009. You have a website right? What content have you put up on it? if you’re the average Singaporean business owner, your website has 5 pages. You use one page for a splash image or flash intro, one to tell visitors about your history, two to describe your products or services... 

Ready for your new website? Let’s see. Domain name registration..Check. Hosting plan.. Check. Aesthetic cues..Check. Objectives.. Wait, what objectives? Out of 10 business owners we meet, 8 developed their corporate websites with no objectives in mind. And because these websites were designed with...