http://www.antidote.com.sg Internet Marketing Trends & Insights Thu, 08 Oct 2009 03:52:39 +0000 http://backend.userland.com/rss092 en Web design trends go in cycles.  The minimalist style that was dumped a couple of years ago for content-rich, magazine-style layouts seems to have made its revival.  Using typography, minimal graphics and lots of white space, this style of web design just spells "cool". It's also great if you need to ... http://www.antidote.com.sg/minimalist-web-design/ Building a gallery or portfolio site?  Consider incorporating horizontal layouts into your web design.  Horizontally-scrolling websites are a fun and modern way to showcase a growing list of work, also they provide a fresh experience for users who are used to the vertical layouts more commonly found in standard web ... http://www.antidote.com.sg/horizontal-scrolling-web-designs/ After our posts on Water-Based Web Design and Eco-Inspired Website Design, readers have been asking for more of the latest trends in web design.  This week, we take a look at web designs that use abstract lighting effects to fill up an otherwise ordinary looking website.  Lighting effects in web ... http://www.antidote.com.sg/abstact-light-effects-in-web-design/ Got Twitter? Sure you do. There are regular users that use the service to connect to friends, companies that use their accounts to reach out to customers and fans, and more enthusiastic users who want to amass hordes of followers. Whatever your reason for being on Twitter, ... http://www.antidote.com.sg/stand-out-with-twitter-backgrounds/ I tend to believe that many business owners are very hesitant when it comes to updating/revamping their logo.  There's a lot of emotional attachment (understandably so) and "why fix it if it ain't broke" behind this hesitation.  Anyway.. If you've made the mental leap and are ready to modernize the look ... http://www.antidote.com.sg/free-web-fonts/ If there's one positive spinoff genre from the whole web 2.0 craze, it's got to be those water-based web designs.  A year or two back, most web designers used the sea as a background exclusively for diving or sea-faring websites.  We don't know when water-based website designs evolved to the ... http://www.antidote.com.sg/water-the-sea-web-design/ A recent study from comScore shows that online advertising is on par with television advertising in growing retail sales of consumer packaged goods brands. Over 12 weeks, online ad campaigns with an average reach of 40% of their target segment successfully grew retail sales of the advertised brands by an ... http://www.antidote.com.sg/online-ads-boost-offline-sales/ Green is cool, and so are green and eco-related effects and design styles.  With people getting more aware and passionate about our environment, its no doubt green designes are getting more popular.  Besides the statement they make, green designs can be very appealing too.  Check out a post full of ... http://www.antidote.com.sg/green-designs-making-an-eco-statement/ YouTube recently redesigned channel pages to make them more dynamic and easier to customize. The beta channels are now a hodgepodge of your uploads, favorites, playlists, and numerous in-channel editing options. Should you upgrade to the new design, you have a greater chance of creating an eye-catching channel that’s likely ... http://www.antidote.com.sg/customize-your-youtube-channel/ I came across an article about the inertia many luxury brands face when it comes to adopting Internet marketing and the social media.  Here are some key takeaways: Myth: The Web is Not a Luxury Market Fact: According to an eMarketer report in 2007, the number of affluent Internet users will grow ... http://www.antidote.com.sg/luxury-brands-and-internet-marketing/