23 Mar
Google Setting its Sights on Twitter?
Industry observers believe that despite Google’s claim that it is “unlikely to buy anything (acquisition) in the short term partly because prices are still high”, there are a few good reasons for Google to acquire Twitter
- Twitter is fast becoming an important communications channel on the Internet. It’s uptake rate surpasses many of its social media peers.
- An acquisition of Twitter will allow Google to tap into an estimated 4.5 million users (and growing!) and integrate its PPC program, Adwords.
- With the current economic situation, many companies are holding back on spending and the general lack of interest is causing Twitter’s valuation to drop. Making it cheaper for Google to acquire it now.
- Most importantly, Twitter seems to be the frontrunner for social-based real time search. An area where Google has been unable to make significant headway
If you can’t beat em, eat em up!
2 Comments on "Google Setting its Sights on Twitter?"
Capt Vlad Nikolskiy on Fri, 27th Mar 2009 1:06 am
Thanks for opinion and information.
Truly talking, many people, even who already joined Twitter community, can’t realize practical way Twitter to be used, especially in web projects promotion.
Alan Lee on Fri, 27th Mar 2009 10:52 am
Hi Capt Vlad!
You’re right, Twitter and the other 2.0 Social properties offer very different opportunities for different types of businesses. There isn’t a universal “walkthrough” that can be applied for these businesses who want to market themselves using these tools. A good way to start using these properties on a personal level, get familiar with them and gain insights, then apply this knowledge to their business.
Regards,
Alan