Water, the Sea & Web Design
A recent study from comScore shows that online advertising is on par with television advertising in growing retail sales of consumer packaged goods brands. Over 12 weeks, online ad campaigns with an average reach of 40% of their target segment successfully grew retail sales of the advertised brands by...
YouTube recently redesigned channel pages to make them more dynamic and easier to customize. The beta channels are now a hodgepodge of your uploads, favorites, playlists, and numerous in-channel editing options. Should you upgrade to the new design, you have a greater chance of creating an eye-catching...
I came across an article about the inertia many luxury brands face when it comes to adopting Internet marketing and the social media. Here are some key takeaways: Myth: The Web is Not a Luxury Market Fact: According to an eMarketer report in 2007, the number of affluent Internet users will grow from...












