Internet Marketing Goals: How Focused is Your Website?
February 6, 2009 by Alan Lee
Filed under Pulse, Web Design
Sometimes, we attempt to do too many things with our websites. We want to provide our repeat visitors with (overwhelming amounts of) information, attract a new target segment of consumers, automate processes for convenience etc.
It’s a noble attempt to provide a “one-stop” solution (you agree it is a cliche, yes?) but many sites often lose focus. These sites are so overwhelming that visitors feel lost.
I like to ask my clients, “if you could only sell 1 product to only 1 client, what would you sell to whom?” If your website could only contain 1 sentence, what would you say? Would it be a successful website?
