Opportunities in a Recession (2)

With an expected 2% to 6% (depending on the source) shrink of the economy in 2009, the MNCs will probably be the worst hit.

If you are an SME however, you may have just gained entry to the “level playing field”.

In a short span of 6 months, corporations have been run into the ground.  Some of them rely too heavily on a failing sector, others fail because of poor governance.  The reason that they’ve been able to get by in the previous may have been their financial clout.  Sometimes in a bullish market, rewards may not be the direct result of perfomance.

Forward 6 months, and now the massive corporations are falling under their weight with the lack of strong foundations.  The cutbacks in jobs and manpower will lead to outsourcing.  There will be a search for alternative suppliers who show the potential of being the most cost-effective.  Most corporations will recover eventually but now is a good time to squeeze thorugh the gaps and expose yourself.

With this increase in search for B2B services, there is going to be more traffic on the Internet.  Is your company well positioned in the way of this surge of traffic?