When Facebook Surpasses Google

Talk about the dominant web property 2 years ago and you would probably have thought of Google first.  As seen from the graph above, Facebook is slowly but surely catching up on the search giant.  There has been talk of Facebook surpassing Google and “killing it” in the process.  While I think that Google and Facebook offer  very different products, Google’s share of the search market may indeed be diminished by social-based, real-time search solutions.

It may be a good time to start thinking about how marketing on the Internet will be a totally different ballgame.  Facebook doesn’t even have to surpass Google in terms of usage, it can come close enough to convince marketers to take it seriously as an online communications channel.  I see a future where savvy internet marketers will employ real-time search marketing to go head-to-head with well-budgeted online advertisers.